Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd?
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products, to ultimately become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
• Learn how to build a unique selling proposition for your product
• Learn the best methods for how to sell a product to customers in any market demographic, and anywhere in the world.
• Overcome the sales learning curve, and sell products in both physical and online marketplaces.
I found this book had good practical advice and there is more passion and enthusiasm from the author. I could happily pass this book on to others that are wanting to take their business further. I think it could help lots of people out.
I received a copy of this book for an honest review.
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